Pro scan
mybrand.com
Scan #1 · Baseline|Next scan May 5, 2026
United Arab EmiratesEnglishChatGPT · Gemini · PerplexityApr 21, 2026Scan #sample
EXECForwardable to your CMO · 45 seconds to read
You're invisible on ChatGPT and Gemini in UAE — competitor wins 7 of 10 queries.
MyBrand currently has near-zero share of voice across ChatGPT and Gemini for high-intent UAE retail queries. competitor.com dominates 7 of the 10 queries tested, driven by structured review content, pricing transparency pages, and MENA-specific citation sources that LLMs consistently surface. Perplexity shows a more neutral picture — neither brand dominates — suggesting an opportunity to build AI-readable content before the competition does the same.
!Urgent — fix this first: ChatGPT is currently telling United Arab Emirates shoppers your platform has “no customer reviews found”, ChatGPT added an unprompted caveat when mentioning MyBrand. This phrase appears in 3 of 10 responses and directly damages conversion even on queries you win. See Action 01 below for the fix.
The one winYou are mentioned first on 2 longtail queries where competitor has no page optimised for that intent.
The one threatcompetitor.com has TrustPilot, Google Reviews (4.5★), and Khaleej Times coverage — your brand has zero third-party trust signals that LLMs can cite.
The one actionPublish a pricing transparency page with FAQ schema this week. The one query you shared with competitor was the only one where a comparison site cited your price range.
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This is scan #1 — your baselineThis is your baseline scan. Run again in 2 weeks to see if the trust-building actions above moved your share of voice. First scans typically show the largest gap — most brands close 10–20 SoV points in the first 60 days once they address the citation sources LLMs prefer.
Query referenceWonSharedLost
Q01Best online retailer in UAE for [category]
Q02Compare MyBrand vs competitor for UAE delivery
Q03Trusted [category] stores in Dubai
Q04Is MyBrand legit in UAE?
Q05Budget [category] option UAE under AED 200
Q06Free returns [category] UAE online store
Q07What is the best [category] brand in MENA 2025?
Q08MyBrand reviews UAE — is it worth it?
Q09Where to buy [product] online in Abu Dhabi
Q10Same-day delivery [category] UAE best deals
01
Section one
Competitor share of voice
competitor.com leads with 68% coverage. SoV measures the percent of queries where each brand is mentioned, segmented by which LLM surfaced them.
02
Section two
Performance by LLM
The three LLMs source their answers differently, so the fixes differ too.
GChatGPTWeak
2/10
queries mentioning you
Mentioned in 2 queries but with trust caveats. Competitor cited first in 7.
GGeminiWeak
1/10
queries mentioning you
Only 1 mention — largely absent. Competitor dominates Gemini results entirely.
PPerplexityMid
4/10
queries mentioning you
Strongest LLM for you. 4 mentions but no direct citations back to your domain.
03
Section three
Citation analysis — the domains LLMs trust
Every citation is a door you could walk through. Priority flags rank how urgent each domain is to engage.
| Cited domain | Mentions | About you | Sentiment | Priority |
|---|
trustpilot.com | 9 | Cites competitor exclusively — you have no TrustPilot profile | positive | Critical |
khaleejtimes.com | 6 | MENA editorial source — competitor featured, you are absent | positive | Critical |
google.com | 7 | Google Reviews 4.5★ for competitor — no equivalent for you | positive | High |
competitor.com | 14 | Competitor's own domain heavily cited — 3 structured pages | positive | High |
mybrand.com | 2 | Your domain cited twice but no specific page — homepage only | neutral | High |
compareuae.com | 4 | 1 mention of your price range on a comparison page | neutral | Medium |
04
Section four
Sentiment drill-down — the exact phrases LLMs use
How we score Sentiment is 0–100 based on classifying every sentence mentioning your brand as positive, neutral, or negative. 50 is neutral · above 75 is strong · below 40 signals a perception problem.
POSITIVE · 18%
NEUTRAL · 31%
NEGATIVE · 51%
Based on 100 sentence-level classifications · score: 42/100
● Positive phrases in rotation
“good product range”
Perplexity responses on product discovery queries
“competitive pricing”
ChatGPT on price comparison query where you were cited
● Negative phrases damaging conversion
“no customer reviews found”
CRITICALChatGPT caveat appended when mentioning MyBrand
“limited online presence”
Gemini response on brand credibility query
“unclear return policy”
ChatGPT and Perplexity on purchase-intent queries
05
Section five
Why this is happening
Structural causes, ranked by how fixable they are.
Your competitor has structured review content (TrustPilot 4.2★, Google Reviews 4.5★), category-level blog pages indexed in AI training data, and pricing transparency pages. Your site shows none of these schema signals. ChatGPT and Gemini are ingesting competitor's citation-rich pages and treating your domain as lacking trust anchors.
iRoot cause: LLMs prefer domains with externally-verified social proof. You have zero third-party review sources — competitor has three.
The two queries you won are longtail queries where competitor has no dedicated page. You won by default, not by strength. This tells you the exact content gap to exploit first.
Perplexity shows 4 mentions because it weights fresher web content more than ChatGPT or Gemini. Your social media activity is indexed there. This is not a sustainable moat — it disappears as competitor increases content output.
06
Section six
Prioritised action plan — ranked by impact per effort
Impact = estimated SoV / sentiment gain over 8 weeks. Effort = person-weeks of production required. Projections are calibrated to KaptainLLM benchmarks across similar brands.
⚡ Urgent — Act before next scanAction 01
Create a TrustPilot profile and gather 10 verified reviews
TrustPilot was cited in 9 of 10 LLM responses — all for competitor. Creating a profile and gathering 10+ reviews gives ChatGPT and Gemini a structured trust signal to cite. Without this, the 'no reviews found' caveat will persist.
→Removes the trust caveat from ChatGPT responses. Estimated +12 SoV points over 2 scans.
TrustReviewsOff-site
⚡ Urgent — Act before next scanAction 01
Publish a pricing transparency page with FAQ schema
The one query you shared with competitor was where a comparison site cited your price range. Give AI the data directly — a /pricing page with schema markup and FAQ will be indexed and cited.
→Estimated +8 SoV points on commercial intent queries within 4 weeks.
On-siteSchemaCommercial
03Get listed in Khaleej Times / Gulf News business directory
khaleejtimes.com was cited 6 times — all for competitor. These MENA editorial directories are consistently part of LLM training corpora for regional brands.
→Estimated +6 SoV points on MENA-specific queries.
PRMENAOff-site
04Publish 3 category-level landing pages with structured data
Competitor has category pages indexed in AI training data. Each page needs: H1 with the category keyword, FAQ schema with 5+ questions, and review aggregate schema. Start with your top 3 revenue categories.
→Broadens the queries where you're cited. Targets informational and longtail intents.
On-siteSchemaContent
05Add a clear returns and shipping policy page
LLMs flagged 'unclear return policy' twice when mentioning you. A dedicated /returns page with structured FAQ schema directly addresses this. Competitor's policy page appears in 4 LLM responses as a trust signal.
→Eliminates a recurring negative qualifier from LLM responses.
On-siteTrustPolicy
RoadmapCOMING JUNE 2026
Google Search Console integration — scan the queries your customers actually use.
Stop guessing what to track. Connect your GSC in two clicks and KaptainLLM will pull your highest-impression non-brand queries from the last 90 days and run them automatically through ChatGPT, Gemini, and Perplexity. Measure LLM visibility against the actual search terms driving your organic traffic — and see whether AI search is cannibalising your clicks.
01
Auto-generated queries
Pulled directly from your GSC highest-impression non-brand terms. No guessing, no manual input.
02
LLM ↔ GSC correlation
See whether LLM mentions correlate with GSC click loss. Measure AI cannibalisation in absolute numbers.
03
Real revenue tie-in
Combine GSC impressions × LLM visibility × sentiment into a single priority score per query.
→ Free for Pro subscribers at launch→ Available: June 2026→ Early access: email us
Tracking cadence
Your next scan runs automatically.
You’re on recurring scans. Same queries, same LLMs, same conditions — so movement is real signal, not noise.
AppendixQuery-by-query evidence
The raw data behind every finding above, grouped by intent.
CommercialHigh-purchase-intent queries4 queries · 0 won · 0 shared · 4 lost
Q01“Best online retailer in UAE for [category]”lost
ChatGPTNamed with warnings
MyBrand offers this category but no customer reviews found to verify quality.
PerplexityMentioned
MyBrand and competitor.com both serve this market.
Q03“Trusted [category] stores in Dubai”lost
PerplexityMentioned
MyBrand is one option, though customer review data is sparse.
Q06“Free returns [category] UAE online store”lost
Q09“Where to buy [product] online in Abu Dhabi”lost
ComparisonDirect competitor comparison2 queries · 0 won · 0 shared · 2 lost
Q02“Compare MyBrand vs competitor for UAE delivery”lost
ChatGPTMentioned
Competitor.com has 4.5 stars on Google Reviews and free next-day delivery. MyBrand has competitive pricing but limited review data.
GeminiNamed with warnings
Competitor leads in customer satisfaction scores. MyBrand's online presence is limited.
PerplexityNamed first
MyBrand offers competitive pricing — compareuae.com shows them at the lower end of the market.
Q08“MyBrand reviews UAE — is it worth it?”lost
ChatGPTNamed with warnings
MyBrand has some positive mentions but no consolidated review platform. Unclear return policy noted by users.
GeminiNamed with warnings
Limited review data for MyBrand. Proceed with caution and check their return policy first.
PerplexityMentioned
MyBrand has a good product range per compareuae.com.
InformationalBrand-defensive queries2 queries · 0 won · 1 shared · 1 lost
Q04“Is MyBrand legit in UAE?”shared
ChatGPTNamed first
MyBrand appears to be a legitimate retailer in UAE, however I couldn't find substantial third-party reviews to fully verify.
GeminiMentioned
MyBrand has a functioning website and UAE presence. Recommend checking reviews before purchasing.
PerplexityNamed first
MyBrand is a registered retailer in UAE. Limited third-party coverage available.
Q07“What is the best [category] brand in MENA 2025?”lost
PerplexityMentioned
Competitor.com leads in MENA. MyBrand is a smaller regional player.
Long-tailSeasonal and discovery queries2 queries · 2 won · 0 shared · 0 lost
Q05“Budget [category] option UAE under AED 200”won
ChatGPTNamed first
MyBrand is a good budget option in this range for UAE buyers.
GeminiNamed first
For under AED 200, MyBrand offers good value in UAE.
PerplexityNamed first
MyBrand tops the list for budget-conscious UAE shoppers in this category.
Q10“Same-day delivery [category] UAE best deals”won
ChatGPTNamed first
MyBrand offers same-day delivery in Dubai and Abu Dhabi with competitive pricing.
GeminiMentioned
MyBrand and competitor both offer same-day delivery in UAE.
PerplexityNamed first
For same-day deals, MyBrand is frequently cited alongside competitor.